NEUROARQ® LAB · Applied neuroarchitecture
The proprietary tools of NEUROARQ® Academy — the EAPA® and EAMME® scales — to assess perception, memory and emotion in the spaces you design, and return it all as design guidance.
The method
Every assessment — of perception or of memory — goes through the same nine variables. That is what makes environments, projects and respondents comparable to one another.
Presence of nature, vegetation and living elements in the space.
Natural and artificial light, intensity and visual comfort.
Palette, contrast and the emotional response they trigger.
Geometry, materials and what the surface communicates to the touch.
Temperature, ventilation and air quality.
How much the space allows appropriation by those who use it.
The sense with the most direct access to affective memory.
Occupancy density, privacy and relationships between people.
Noise, acoustics and the soundscape of the environment.
The tools
Recommended for architects, designers and project developers who want to bring studies on human behaviour — neuroscience, psychology and others — into the design process.
What do you feel in the environment you are in right now?
We often go through our routine on autopilot and never notice how environments affect us. EAPA® consciously awakens that perception and records the experience lived in the space.
Think of a moment when you felt this. Where were you?
Part of how people respond to external stimuli comes from memories lived throughout life. EAMME® recovers the reference memory and identifies the environmental patterns behind it.
The flow
01
Typology, location and scope — in your personal space or shared with the practice.
02
Each environment gets a target feeling: joy, surprise, focus, lightness or coziness.
03
Send the public link and receive anonymous answers, with no login. Respondents can save and continue later.
04
Answers become indexes, charts and guidance — per environment or aggregating the whole project.
The deliverable
Every chart carries its own “how to interpret” note and, for the standout variables, the scientific reference backing the recommendation.
A 0 to 100 index per variable, banded as good, needs attention or critical.
An overlaid radar showing where EAPA® and EAMME® converge — and where they diverge.
A word cloud of the terms that appear most often in the reported memories.
The qualitative reading, in free text, behind every number.
Distribution of respondents and the typical behaviour of the predominant generation.
Nostalgic proposal, debut proposal and rationale per variable, with application locations.
Exportable as a PDF with a cover, ready to attach to the design process.
Who develops it
Through our Brazilian laboratory of neuroscience and architecture, we develop proprietary tools based on neuroscience and psychology, so that design professionals can be more assertive in different moments and contexts.
Development takes place within a network of professionals working in various fields, expanding our fundamental pillar:
Multidisciplinarity
Visit neuro.arq.brAccess
Use of the tools is possible through the NEUROARQ® Experience Course, which trains students in their application and usage. At the end of the training, the student receives a licence for a 2-year period and access to the digital platform.